Lansing, MI - A unique partnership between the Michigan Grape and Wine Industry Council and Michigan Department of Natural Resources encourages visitors to plan a Michigan Wine, Camp & Trail Adventure by pairing Michigan agriculture and outdoor recreation. Michigan is home to 130 wineries, 103 state parks, 12,500 miles of designated state trails, 138 state forest campgrounds and unlimited places of natural beauty.
“Michigan’s landscape is rich - both in terms of agriculture and natural resources - so marrying the two ideas for this project came easily,” said Jenelle Jagmin, promotion specialist for the Michigan Grape and Wine Industry Council. “The project appeals to the imaginations of health-minded, experience-seeking baby boomers and millennials.”
“Agriculture and outdoor recreation - two of Michigan’s favorite industries - celebrate Michigan’s vast natural resources,” said Maia Turek, resource development specialist for the DNR. “With that in mind, we wanted to make outdoor destination planning easy by highlighting the more than 100 state parks and wineries, as well as trails, state forest campgrounds and more. Who doesn’t love a Michigan-centric day or overnight trip?”
The campaign is promoted on social media and encourages tourists to post their adventures in Michigan wine country using the hashtag #miwineadventure. For more information about the Michigan Wine, Camp & Trail Adventure project, contact Jenelle Jagmin, email@example.com, 517-903-0696.
Please note: The content of Bottle Blurbs is provided by wineries and wine organizations via press releases and reprinted verbatim. The submitters are solely responsible for the content and accuracy of the information. Wineries: Have news you'd like us to share? Email us.