Traverse City Cherry Wine Sees Continued Success in China
January 12, 2015 (TRAVERSE CITY, MICHIGAN) — Another 300 cases of Traverse Bay Winery® Cherry Wine is being shipped, destined for China, just in time for the annual Chinese New Year Celebration starting in mid-February. This marks the fifth commercial wine order that Chateau Grand Traverse has shipped to China in recent years as part of its ongoing export marketing program.
“China is one of the fastest growing and most competitive wine markets in the world,” stated Eddie O’Keefe, President of Chateau Grand Traverse. “Wineries from around the world are competing in this emerging market and we are finding a niche with our Cherry Wine since it is a unique and stand-alone product among the many wines being offered,” O’Keefe added.
In April 2014, Chateau Grand Traverse shipped its largest order, a full container of wine (660 cases) to China as the demand for the product continued to grow. “Based upon what we have been told from our export broker, the demand for our Cherry Wine product will continue to grow in the coming year and we will most likely need to expand our production significantly on this particular item.” O’Keefe exclaimed.
Over the past 18 months, Chateau Grand Traverse has exported over 1,500 cases of its wine to China, which currently represents less than 2% of its annual volume. With the diminished grape harvest in 2014, O’Keefe feels that this is a very timely opportunity to expand its Cherry Wine marketing efforts to offset some of its production losses. “Cherries were not affected by the weather as much as grapes in 2014, and we are pleased that there is a healthy supply to meet our needs,” O’Keefe concluded.
Chateau Grand Traverse has been producing Cherry Wine on Old Mission Peninsula since the mid 1970’s, and it has consistently proved to be a popular and successful product. The Traverse Bay Winery® brand, released in 1991, also includes Cherry Riesling Wine, Cherry Wine Sangria, and Spiced Cherry Wine; all made with locally grown cherries. The Winery’s products are currently marketed in 10 states as well as for sale online with shipping licenses into 16 states, and counting. O’Keefe anticipates shipping full container-size orders of its Traverse Bay Winery® products to China by year end and looks forward to expanding its export volume to 10% of its annual production in the coming years.
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